Advertising Age: A Twisted Metal PS3 Teaser Ad? Probably Not
This PLAYSTATION 3 ad created by global advertising agency TBWA's Paris-based office, as you can see, features a mushroom cloud explosion in the form of a clown head. Obviously, one of the first things that came to mind was that it was a teaser promotion or early announcement for a PS3 sequel in the Twisted Metal series.
While former Twisted Metal producer David Jaffe recently made mention of something Twisted Metal related coming down the pike, I have my doubts that this is how the company would choose to announce it. Furthermore, the resemblance between the above clown and mascot Sweet Tooth isn't exactly striking.
Given Sony's history of creative and often offbeat marketing tactics, my assumption is that the ad is little more than a visual gag that makes the general viewer feel a bit clever when discovering the hidden imagery.
I guess we'll see. I don't expect Sony will squander one of its more popular IPs for the lifecycle of the PS3, but we'll hold tight for a formal announcement before getting our hopes up.
Playstation 3 Advertising [Advertising/Design Goodness]
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