Xbox 360: Xbox Live Vid Pumps up Lion Gate Revenue

Lions Gate Entertainment reports that the demand services, including Xbox Live's Video Marketplace, has helped drive up their revenue by 50 percent.
Their 15 films on the Xbox Live service have been downloaded about 150,000 times.
"Our VOD revenues grew by approximately 50% in fiscal 2007 from the previous year," said Lions Gate's Feltheimer, adding, "our Internet delivered digital revenue grew by a multiple of 7 in fiscal '07 compared to the prior year, although obviously from a relatively small base."
Company president Steve Beeks added that the Xbox Live Video Marketplace is an "extremely promising sign for our entire library..."
Wow, I can't believe people actually use the service. I just can't get my mind around having to download a movie to watch it. Of course I haven't tried sense the Video Marketplace's launch fiasco, so maybe it has gotten much better.
Lions Gate Reveals Xbox Live Video Marketplace Numbers [Gamasutra]
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