Great For Luke Smith’s Résumé: Step 1. Halo 3, Step 2. Profit
According to financial analysts at Goldman-Sachs, the release of Bungie's Halo 3 for the Xbox 360 this September may unlock a new corporate achievement: it may give the Xbox business its first profitable quarter ever since Q2 of fiscal year 2004.
Gamespot is reporting that the firm is projecting sales of Halo 3 could generate revenue of $170 million in its first week alone. Goldman-Sachs also says that figure could go up to as much as $220 million should the userbase see an increase near the top of their projections. That's a lot of Master Chief helmet replicas!
If Halo 3 does take Microsoft's games division out of the red this fall, it would be months before Robbie Bach's own estimate for turning a profit. Don't you just love these heart-warming stories of multi-billion dollar corporations going from underdog to sales hero with the release of a safe, surefire hit sequel? Makes the cockles all toasty.
Analysts: Halo 3 to push Xbox business into the black [Gamespot]
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