Taiwan: The Verdict is In: Taiwan’s Gaming Market Thriving
A recently released report confirms what anyone who has walked into a Taiwanese convenience store can tell you: the online gaming segment is thriving, expanding, and expected to top $300 million in sales this year. OK, so I couldn't have guessed that last part. Pearl Research's Online Games Market in Taiwan examines the trends and potential of the Taiwanese online gaming market, and comes to some not-very-surprising conclusions:
Games like WoW continue to dominate the market, but the casual gaming segment is growing - analysts say low-cost monthly fees and the rising popularity of the free-to-play model are contributing to their rapid growth. The console based market still lags behind PC-based games; considering the availability of cheap, easily accessible online games, it's no surprise that people aren't forking over mountains of cash for the privilege of utilizing console-based online services.
I was fascinated by the availability of PC games when I first arrived in Taiwan. While the selection at the nearest FamilyMart is looking a little slim these days, it wasn't that long ago that you could walk in and have twenty or thirty reasonably priced selections to choose from, as you can see. Beer, a popsicle, a microwavable noodle dish, and Diablo: what more could you want from a convenience store?
Report: Online Games Market in Taiwan to Exceed $300M in '07 [Via GameDaily]
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