Army Invading Online Gaming
First came America's "Not a Recruitment Tool" Army, which the U.S. Army assured us was not a recruitment tool despite the giant glowing neon "JOIN THE ARMY" signs littering the playfield (creative embellishment - lies). Then came the talking video game commercial, which seemed to say war is just like a video game, only you can die. Now the Army has entered into a $2 million sponsorship deal with the Global Gaming League, a community site focused on facilitating worldwide tournament gaming. In June they will launch a National Gaming area, in which players can compete in an America's Army tournament for the chance at being *reads through original story* recruited by the Army. Well, at least offered a chance to possibly try out some high-end Army simulations. At the beginning of each tournament each player will receive a special briefing.
Greetings, Starfighter. You have been recruited by the Star League to defend the frontier against Xur and the Ko-Dan armada.
So the last bit there wasn't 100% true (or at all), but it sure sounds like it, doesn't it? Either that or there's some Ender's Game crap going down (read the book).
So are they taking the idea of military gaming and having the Army leverage an existing environment to find potential candidates for recruits?
"We're taking the idea of military gaming and having the Army leverage an existing environment to find potential candidates for recruits," said Reuben Hendell, CEO of MRM Worldwide, the agency that will create the specialized games section.
Oh.
Well no worries. It's not like the army is all about combat. Gary Bishop, overseer of Army marketing and advertising, sets the people straight.
Being in the Army is about driving trucks, welding, nurses and computers.
I don't know about you, but I'm sold.
Recruiters scour online gaming market [Army Times]
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