SXSW: ARG! The Attack of the Alternate Reality Games
Filed under: Culture, PC, Microsoft Xbox, Online, Simulations, Competitive Gaming, MMO, Business, Casual
Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I. back in 2001, alternate reality games (ARGs) have been popping up left and right, most notably the I Love Bees ARG that was used to launch Halo 2. Based on what the panelists were telling us, there are a lot more coming down the pipeline.
However, one of the problems was that the panel promised to help define the term "alternate reality game," but that never happened. Wikipedia calls it "an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions." Which is quite a mouthful. But that makes us wonder, does it have to use the web as a medium to be an ARG? When people used to play T.A.G. or Killer on college campuses, that was definitely an ARG ... but where did those games go?
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