Lieberman and Clinton Team With ESRB
Some of the most prominent figures in gaming politics are gathering today on Capitol Hill to announce the launch of a nationwide television game ratings awareness campaign. Senators Clinton and Lieberman will join ESA president Doug Lowenstein, and ESRB president Patricia Vance for a press conference today at 3PM Eastern. Also attending will be GameStop President Steve Morgan and Best Buy President Brian Dunn, both of whom will be appearing in ad campaign.
What this boils down to is politicians, retailers, and the gaming industry combining their efforts to make sure parents understand the rating system on the heels of a disappointing MediaWise Video Game Report Card. Despite Activision's recent survey results, parents either don't know about or don't care about the games their children play. While the campaign will certainly raise awareness, I'm not sure it can do anything about apathy.
BREAKING: Senators Hillary Clinton & Lieberman to Participate with ESRB Ad Blitz [GamePolitics.com]