Microsoft: “We Won’t Give Up” (And We Have Loads of Cash)
The video game industry? Cut throat. Take Microsoft. Since the company entered the fray, it has lost hundreds of millions of dollars on the Xbox and the Xbox 360. Is Microsoft concerned? Nope! Microsoft COO Kevin Turner points out:
People forget. Steve [Ballmer, Microsoft CEO] reminds me it took seven, eight, or nine years before Windows was profitable. People forget that. We're in it for the long term. This is a company committed to invest for the long term. We would like to make money quickly. But that's not what changes the world. That's not what innovation allows you to do. Regardless of what you look at, it takes a lot of years. This is a company that is committed to sticking to things that we believe in. Certainly, this is a space we believe in.
That company must have wads of cash, sitting around the office to throw up in the air whenever something bad happens to Sony. No joke.
Microsoft In For the Long Haul [Next-Gen]
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