Sony Gets Hardcore Analyst Tongue Lashing
Damn, DFC. Why you gotta be so hard on my Sony crew? Look, just because my PlayStation bwoyz are gouging us poor upper-middle class saps to the tune of 600 bones doesn't mean you gotta be so... nasty. I'm talking about your recent memo that says Sony could very easily slip from first place in the gamespace to the dreaded Nintendo Third.
I agree with you, DFC Intelligence, that "Sony has done very little to justify why the system is worth a premium price for consumers that don't care about raw hardware performance and are not hard-core audio/visual consumers" but nobody wants to hear you spew such heavy handed market research vitriol.
Plus, it has always been my contention that the $600 price point just doesn't matter—for the first six months. After that, when launch hype has worn off, and the next price drop doesn't have as much impact with what Microsoft can counter, is when the real Sony marketshare blood bath is going to go down. So, we are on the same page when you say "If Sony wants to drive unit volume 2007 needs to be not only the year of price cuts, but the year of drastic price cuts."
However, the following stab at Sony's overly complicated, value unjustified Kutaragi wet-dream is just plain mean!
With the PlayStation 3 the company is going after the high-end power user. It is almost as if Coca-Cola not only decided to go with a new formula, but also decided to exit the low-brow soft-drink business to go into high-end wines.
Daaaayyaaammnnn!! Low brow? You cats are ice cold. Check out further nastiness at the full article.
Could Sony Go From First to Worst?
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