Europe To Get Just As Many PS3s As Everyone Else: 0 * 0.33
As in most things, we Euros get the short end of the console release stick. While the Japanese are waited upon hand and foot by their sexy robot butlers and while Americans play their 360s whilst munching on Freedom Fries, the stagnant and festering ruins of what once was European civilization must scavenge for technology amongst your first-world dregs. After the American and Japanese launches of new consoles, the European launch is usually a staccato of ploppings, like the last movements of Microsoft's bowels after a particularly ponderous unloading. Not only that, but because these companies tend to think that the Euro maintains a magical equilibrium with the dollar, we end up paying twenty percent more. Man, Europe really did lose World War 2.
So as a European, I've been wondering how Sony intended to handle the European launch. Luckily, SCEE president David Reeves has stepped up to the plate with some answers.
“The US, Japan and Europe will be equally served,” Reeves claims. “It’s my job to make sure Europe gets equal billing. I can’t specify the numbers but we’ll work hard to ensure it is equal.”
Translation: with one million consoles available at launch world wide, no one's going to be able to buy one. Distribution will be settled on the sole basis of most bitching blowjobs delivered to Sony execs.
Reeves further elaborated: "We’re delighted that it is out in November. I think the fact it is worldwide is good news for retail. And for our third party partners it is great timing before Christmas – in Europe specifically. Europe is on track and I think the third party publishers should recognise that. But as for us, we will have anything from four to six titles at launch, maybe more.”
Oooh. Four launch titles. Hope your Sinterklaas clog is big enough to hold them all, boys and girls!
Sony wakes up to Europe [MCV]
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Related: Phil Harrison: "In-game advertising will play a significant role in PlayStation 3's future."
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